Instagram introduces shopping feature in Reels, to rival TikTok - News

Instagram introduces shopping feature in Reels, to rival TikTok - News

11/December/2020
The new feature was announced in October as something the company had in the works, as part of a ongoing series of shopping-related updates to the Instagram app..

With the launch, both businesses and creators will be able to tag products when they create Reels — the short-form videos..

The company says many Reels already feature shopping content, like fashion looks, makeup and skincare, or other product how-tos..
When people view an Instagram Reel, they will be able to now tap a “View Products” button to either buy, save or learn more about the featured products...techcrunch.com