11/December/2020
The new feature was announced in October as something the company had in the works, as part of a ongoing series of shopping-related updates to the Instagram app..
When people view an Instagram Reel, they will be able to now tap a “View Products” button to either buy, save or learn more about the featured products...techcrunch.com
With the launch, both businesses and creators will be able to tag products when they create Reels — the short-form videos..
The company says many Reels already feature shopping content, like fashion looks, makeup and skincare, or other product how-tos..
When people view an Instagram Reel, they will be able to now tap a “View Products” button to either buy, save or learn more about the featured products...techcrunch.com
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