Snapcommerce raises over $80 million in 'Pre-IPO' capital for better mobile shopping experience - News


Toronto, Ontario-based startup, Snapcommerce formerly known as SnapTravel has raised over $80 million dollars in what the company is describing as a “Pre-IPO” growth round to help further its mission of “changing the way people shop on their phones.”

The company has built out an AI-driven, vertical-agnostic platform that uses messaging in an effort to personalize the mobile shopping experience and “deliver the best promotional prices.”

While it was initially focused on the travel industry, the company is now branching out into other consumer verticals — hence its name change.

The company plans to use its fresh capital to continue to scale with the goal of streamlining the entire mobile search, purchase and fulfillment


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