Twitter is testing out 'BUY' and 'SHOP' buttons on its platform - Shopping News

03/March/2021

Micro-blogging social media company, Twitter is looking to get in on the eCommerce boom with its new shopping experiments.

The company, last week announced various new eCommerce options in development during its Analyst Day presentation.

The company is testing out new Twitter card type for eCommerce that adds a 'Buy' or 'Shop' CTA button, linking through to a transaction page.

The new eCommerce Twitter card includes a product title and code, along with the 'Shop' button.
The card can also list a product price, with the displayed information sourced from the relevant product page on the businesses' site.

According to Twitter, the various commerce features are still in the early stages of development and new tools are coming which will open up new opportunities... socialmediatoday.com



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