Pandora to stop using mined diamonds for its jewellery - News


Danish jewellery company, Pandora has announced that it will no longer be using mined diamonds for its jewelry making.

The company said, it aims to make diamond jewellery accessible to a wider audience. Hence, it launched Pandora Brilliance, the first lab-created diamond collection.

According to Alexander Lacik, Pandora CEO: “Pandora Brilliance is a new collection of beautifully designed jewellery featuring lab-created diamonds. They are as much a symbol of innovation and progress as they are of enduring beauty.. Diamonds are not only forever, but for everyone..”

Lab-created diamonds are identical to mined diamonds but grown in a laboratory rather than excavated from a mine. They have the same optical, chemical, thermal and physical characteristics and are graded by the same standards known as the 4Cs – cut, colour, clarity and carat – before being set within the Pandora Brilliance collection.

The new collection includes rings, bangles, necklaces and earrings, each featuring a solitary lab-created diamond hand- set within sterling silver, solid 14K yellow gold or solid 14K white gold.

Like other Pandora jewellery, the pieces can be collected and layered together, and the collection’s motif, a reimagined infinity symbol, is imbued with meaning..

The lab-created diamonds in the collection have been grown with more than 60% renewable energy on average, and greenhouse gas emissions from non-renewable energy are being offset through CarbonNeutral certification.

Coming years, Pandora diamonds are expected to be made using 100% renewable energy and mined diamonds will no longer be used.


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